WUXI, China, Feb. 15, 2012 /PRNewswire-Asia/ -- Suntech Power Holdings Co., Ltd. (NYSE: STP), the world's largest producer of solar panels, has been awarded the 'Top Brand PV' seal by EuPD Research, a leading market research and consultation firm.
EuPD's independent survey amongst installers and end-customers in Germany, France, and Italy showed that Suntech stood out for its top brand quality, high brand awareness amongst end-customers, and distribution depth, which refers to a strong position in brand portfolios of installers.
"We are honored to be recognized for our strong global brand positioning by a respected market research firm like EuPD Research. This recognition reaffirms Suntech as a global brand and market leader, and serves as a compelling reference point for end-customers around the world to determine trustworthy and quality partners in a highly differentiated market," said Edwin Huang, Vice President, Corporate Marketing, Suntech.
Suntech rolled-out a global branding campaign in the second half of 2011 with the aim of strengthening its brand amongst end-customers, and industry players around the worldwide. The campaign focuses on Suntech's innovation and R&D excellence. EuPD's 'Top Brand PV' seal is a testament of Suntech's top brand quality resulting from coordinated efforts at both global and regional levels.
The 'Top Brand PV' seal is a well-respected award worldwide, which was developed by EuPD Research in 2010 as a way of evaluating the brand management strategies of module and inverter manufacturers neutrally. The seal is assigned on the basis of a multilevel analysis founded on statements made by market intermediaries and end-customers. Manufacturers thus receive an unfiltered assessment of their own brand as well as feedback of how to potentially optimize their brand management.